Interesting article about Hyundai on CNN Money. This part made the Korean smile:

Since Hyundai was expected to produce 5.2 million vehicles in 2009, that means a steep ramp-up if it wants to operate at full capacity. Western auto experts cringe at such a notion, because a big increase in volume can compromise quality and dilute brand equity. But Yang made the pledge with a smile as if he were merely exchanging polite chitchat. At Hyundai, it is understood that impossible targets are part of its way of doing business.

That's the spirit that brought Korea from a war-torn hell hole mere 60 years ago all the way to what it is today.