A well-known brand of milk produced a 45 EP vinyl to promote its reconstituted milk. It was distributed free by a local woman's magazine in its June, 1972 issue. The Strollers' recorded in stereo the song, New Woman on Side One. On Side Two were four tracks promoting the milk product in English, Malay, Cantonese and Hokkien. The back jacket displays the lyrics and milk product. The front cover (image) is beautifully designed with three pretty Asian ladies depicting the new woman.
It is common knowledge that vinyl records were used in the 60s and 70s for advertisement purposes. And popular singers and bands were used to attract customers. Do you have this piece of vinyl?
Image: Andy Lim Collection.
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